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We are driven to create products that capture people’s imagination, so our products must be as Beautiful as they are functional.

We choose to make products that are Eco-friendly, so our products must contribute to an improving environment.

We are committed to applying advances in technology to make products that are Smarter, so our products must be intelligent enough to respond intuitively to different users and changing conditions.

Together, these three principles form a Vision for everything we do. Together, they create our name—BESV. And together, these principles have guided the development of our BESV pedal-assisted electric bicycles.

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